Netflix accelerates plans to introduce ad-supported cheaper subscription tier

- Netflix has reportedly introduced ahead the launch of an ad-supported membership tier. It now plans to supply the cheaper tier as "early as the top of 2022".

The streaming service has been contemplating a separate subscription tier for some time, with Netflix founder Reed Hastings not too long ago admitting that it's "fairly open to providing even decrease costs with promoting, as a shopper alternative". Nonetheless, he additionally prompt that the plans might take "the following 12 months or two" to return to fruition. Now it appears they've been accelerated.

Staff have allegedly been despatched an inside memo with particulars on the brand new tier's launch plans, which was shared with the New York Occasions by two recipients. It reveals the intention to introduce it within the closing three months of this 12 months.

The timing is sensible. Netflix has misplaced a substantial quantity of subcribers in current occasions, not least as all of us emerge from lockdowns and now not spend as a lot time at dwelling. It additionally blames password sharing between households - one thing the memo additionally reiterates, with crackdown measures underway.

On prime of that, Netflix has raised its pricing globally, at a time when the price of residing is rising quickly for a lot of.

A less expensive tier may be extraordinarily enticing to those that merely can't afford to subscribe on the not too long ago elevated charges, even when it means placing up with adverts.

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