Apple might launch a cheaper Apple TV in the second half of 2022

- Apple plans to launch an inexpensive Apple TV, and it would even launch by the top of the yr, in keeping with analyst Ming-Chi Kuo.

Kup is thought for precisely predicting Apple's upcoming product roadmap. In a latest tweet, he stated Apple will launch an Apple TV “that improves price construction” within the second half of 2022. In different phrases, it might be cheaper than the present fashions of Apple TV. At present, Apple sells the 34GB Apple TV 4K for $179.

A 64GB Apple TV 4K mannequin can also be obtainable for $199. Apple sells the previous-generation Apple TV HD for $149 with 32GB of storage, too. It would not provide 4K. 

Apple will launch a brand new model of Apple TV that improves price construction in 2H22. I believe that Apple's aggressive technique of integrating hardware, content material, and repair amid the recession will assist shut the hole with its opponents.

— 郭明錤 (Ming-Chi Kuo) (@mingchikuo) Could 13, 2022

Kuo stated Apple's "aggressive technique of integrating hardware, content material, and repair amid the recession will assist shut the hole with its opponents". His tweet would not reveal extra in regards to the system, however it feels like Apple needs to higher rival Roku and Amazon by providing its personal low-cost streaming media participant.

Consider Apple is usually rumoured to be creating new hardware, and most of it by no means involves fruition. As an illustration, in 2021, Bloomberg reported that Apple was creating an upgraded model of the Apple TV 4K. So, not a less expensive model. On the time, the report claimed the brand new Apple TV would have an built-in HomePod speaker and digicam for FaceTime.

Maybe Apple is simply making an attempt to cater to each ends of the pricing spectrum?

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